We Are Never Ever Getting Back Together Deconstructed

Released as the lead single from the much anticipated Red album, We Are Never Ever Getting Back Together saw Taylor Swift pairing up with two of today’s hottest Pop hitmakers, Max Martin and Shellback, with the aim of taking the success achieved on her previous album to new heights all the while solidifying her stature in the Modern Pop & Country genres.

Since its release, Never has topped the charts in three countries including the U.S. Hot 100, and has set numerous records including most digital sales in a week by a female artist (623,000) and reaching the top of the iTunes singles chart in the fastest time ever (50 minutes).

So – was it the “hype” and “curiosity factor” that accounted for Never’s record setting success or was it the song itself? Find out by reading the report where provide you with:

• A comprehensive look at the inner workings of the song including lyrics, vocals, melody, structure, momentum, instrumentation and much more.

• An A&R “Hit Factor” section that addresses topics such as: Was this the right song at the right time to help take Swift’s career to the next level? Is the song composed in a manner that pigeonholes it into a certain demographic or does it have mass appeal?

• A compositional Benchmark Analysis showing how Never stacks up against the songs currently topping the Pop Songs chart.

• Songwriter/Producer take-aways culled from what make the song a hit that can instantly be applied to help take your craft to the next level.

• And much more…