‘What Do You Mean’ Deconstructed

Justin Bieber teamed up with Boyfriend collaborator, LA-based producer MdL for his Summer 2015 hit What Do You Mean. The song debuted at No.1 on the Billboard Hot 100, a career high for Bieber, and was the 23rd song ever to do so. What Do You Mean has since reached Platinum status in the US, and Gold in the UK and Bieber’s native Canada.

Among the many factors that contributed to the song’s global success are an engaging blend of sparse and full arrangements, multiple vibes including tension, frustration, and upbeat tropical chill, and infectious hooks delivered in a unique manner via a ticking clock and pan flute.

Most importantly, What Do You Mean contains a wealth of hit songwriting techniques and characteristics that, when studied, will undoubtedly help take your craft to the next level.

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