It’s safe to say that Ed Sheeran made the right decision when he chose to keep Shape Of You for himself as opposed to pitching it to other artists (Rihanna was one that he had in mind). Released as one of two lead singles from his 2017 album, ÷ (Divide), Shape Of You has gone on to become one of the biggest hits of Sheeran’s career, peaking at #1 on almost 50 charts throughout the world.
So what is it about the song that made it so successful? Among the many factors are its numerous hook centers, engaging narrative, and especially the clever fusion of the familiar and the atypical, which enables Shape Of You to easily connect with a wide audience while standing out from many of its contemporaries.
Shape Of You Deconstructed takes you on a deep dive into the myriad of songwriting and production techniques that contributed to the song’s global success.
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