Introducing Three New Powerful Features

We’ve added three powerful new searches to the IMMERSION database! They include brand new producer and song searches and an enhanced power search. These are the first in a series of exciting ne...

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Collaborations are becoming more common in popular music

Ever since the hip-hop group Run-DMC teamed up with Aerosmith, a rock band, to record “Walk This Way” in 1986, record labels have recognised that combining the fan bases of multiple artists can be...

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The Interpolation Phenomenon: 2017

What do diverse 2017 mega-hits Shape Of You, Closer, Look What You Made Me Do, Feel It Still and Body like A Back Road all have in common? They all interpolated a vocal or instrumental melody from a p...

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Feel it Still’s Standout Qualities

In our previous article, Feel It Still’s Wide-Ranging Appeal, we looked at aspects of the song that enabled it to connect with an array of audiences and find success among a diverse group of Billboa...

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Feel It Still’s Wide-Ranging Appeal

Feel It Still is the second single from Portugal. The Man’s 2017 album, Woodstock. Equally accessible and left-of-center, the song has gone on to become the most successful of the band’s career. W...

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Highlights from the Q3 2017 Hit Songs Deconstructed Quarterly Trend Brief

Hit Songs Deconstructed released its Q3 Quarterly Trend Brief.  This 100+ report details the compositional and industry trends for the Billboard Hot 100 Top 10. There were 23 songs in the Billboard...

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Look What You Made Me Do: Standing Out from the Pack

Panned by some and heralded by others, Look What You Made Me Do, the Swift/Antonoff-penned track (with additional credits to Right Said Fred), broke a string of records, including the record for the m...

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Believer: Blending In While Standing Out

Believer, the lead single from Imagine Dragons’ third studio album, Evolve, is the fruit of a collaboration between Imagine Dragons and Pop hitmakers Mattman & Robin and Justin Tranter, who have...

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Hook Maximization: Body Like A Back Road

Released in February 2017, Sam Hunt’s Body Like A Back Road was the first Country single to land in the Top 10 of the Hot 100 since the Florida Georgia Line / Nelly collaboration Cruise back in 2013...

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