Released as the second single from her latest album, Unapologetic, Stay finds Rihanna teaming up with Mikky Ekko on this emotional tour de force of a ballad that to-date has hit #1 in 6 countries and landed in the top 5 on 28 charts.

As you’ll see within the report, not only is Stay exceptionally well crafted, but it also possesses that rare commodity, “raw human emotion,” that enables it to connect and resonate with the listener on a deep, emotional and personal level.

Stay Deconstructed explores what made this song a hit including:

• A comprehensive look at the inner workings of the song including melody, structure, lyrics, vocals, MTI, instrumentation and much more.

• Does Stay qualify as a “holy sh*t, you gotta hear this now!” song, and if so, why?

• How does Stay compare to other songs that are currently topping the charts?

• External factors that played a role in Stay’s widespread visibility and success.

• How important is the “human element” in fostering longevity?

• Songwriter/Producer takeaways culled from what made the song a hit

• And much more!

When most people describe the current Rock and Pop mainstream, the one term that usually doesn’t come up is “human element.”

Ho Hey on the other hand stands out from the pack by exuding raw human emotion on all levels while utilizing stellar craft fundamentals to “package” that emotion in a manner that enabled the song to connect and resonate on a global scale.

To date, Ho Hey has landed in the top 10 in 15 countries and has hit #1 on charts including the U.S. Rock, Alternative and Adult Pop songs charts.

If you want to see an example of an exceptionally well crafted song that is strong on all fronts, then look no further than Ho Hey.

Ho Hey Deconstructed includes:

• An evaluation of how Ho Hey compares to the songs currently topping the charts in the Pop genre.

• A comprehensive look at the inner workings of the song including melody, structure, lyrics, vocals, MTI, instrumentation and much more.

• An exploration of A&R hit factors including:

– What role did licensing and social media play in Ho Hey’s success?

– What were the 6 key factors that contributed to Ho Hey’s wide demographic reach?

– Is the longevity of the Lumineers dependent upon the sustainability of the current Folk revival?

– How important was the “gimmick” in accentuating Ho Hey’s success potential? Could it have achieved the same success without?

• Songwriter/Producer takeaways culled from what made the song a hit.

• And MUCH More!

Futuristic, egotistic, repetitive, dark, evocative, generic, clever, cliché, unique, familiar, ultra-infectious, fun and of course, “Britney bitch!” These are just some of the terms that describe Will.i.am’s collaboration with Britney Spears on the third single from his forthcoming album, #willpower.

To-date Scream & Shout has hit #1 in 21 countries on 23 charts throughout the world, so suffice it to say that the song contains a host of hit factors that enabled it to rise to the top.

However, the song ALSO possesses certain characteristics that should be avoided by up and coming songwriters at all costs. Read this report to find out what they are!

Scream & Shout Deconstructed includes:

• A comprehensive look at the inner workings of the song including melody, structure, lyrics, vocals, MTI, instrumentation and much more.

• An exploration of A&R hit factors including:
– Was Britney Spears the right choice as a collaborator?
– Does the song come across as unique in the current Pop mainstream?
– What core factors affected its demographic reach?
– Is this a song that’s destined for longevity or is it a “hit & run” single?

• An evaluation of how Scream & Shout compares to the songs currently topping the charts in the Pop genre. Does the song stand out or blend in? What’s its differential advantage?

• Songwriter/Producer takeaways culled from what made the song a hit.

• And MUCH More!